In conversation with Booking Experts about the holidaymaker of 2025

Booking Experts has been a leading name in the leisure industry for years. With their user-friendly software, they help holiday parks and rental businesses automate bookings, admin, marketing and more.

Behind the scenes, a team of over 120 specialists works every day to improve the user experience, enhance integrations, and push innovation forward.

We sat down with Wietze from Booking Experts to talk about trends in the leisure industry, the role of technology, and the value of our partnership.

“The holiday starts the moment you book – not at the reception desk”

What does the holidaymaker of 2025 look like compared to five years ago?
“Holidaymakers today are more demanding. They want convenience, speed, and value for money. Everything needs to run smoothly. It’s like the supermarket – no one wants to wait in line anymore. Especially not on holiday.

Guests expect their holiday to start the moment they’ve booked. The industry has to keep up with that. There’s a lot of innovation happening, and even though the economy is under pressure, people still want to relax. They’re still going on holiday – it’s up to us and our clients to make that experience seamless.”

Booking Experts continues to invest in people, innovation and speed

How is Booking Experts responding to these expectations?
“We invest heavily in innovation, in our team, research and engineering. We’re always exploring new opportunities and developing real solutions. Standing still isn’t an option – innovation is constant.”

“Great Stay fills the gap we’ve deliberately left open”

What makes your partnership with Great Stay so valuable?
“Great Stay offers exactly that extra layer of service we’ve chosen not to develop ourselves. Branded guest communication that unlocks smart upsell opportunities and bundles all info into one app. Thanks to this collaboration, we can offer our clients a complete solution – without compromising on quality or flexibility.

What I really like is that Great Stay integrates with Booking Experts and many other platforms. It acts as an extension of our system, while leaving plenty of room for a park’s own brand and identity. We support each other. You can see that in the quality of our services and the growing number of shared clients.”

“The app combines convenience with commercial power”

What do you see as the biggest added value of the Great Stay App for holiday parks?
“The app is branded, made for longer stays, and brings everything together in one place: from booking to check-out. Guests get travel info, digital keys, can book extras and explore what’s on in the area. It’s not just more convenient – it also opens up new revenue opportunities through cross- and upsell.

Guests are completely taken care of. And that’s exactly what today’s demanding holidaymaker expects.”

“Timing is everything in guest communication”

Finally, if you could share just one tip on guest communication – what would it be?
“Just get started. Guest communication is essential for every type of business. Proactive, clear messages reduce noise and questions. Guests shouldn’t have to search. Make sure the right info arrives at the right time – not too early, and definitely not too late. Focus on what’s essential: Where’s my key? What do I need to bring? That kind of info makes the difference between stress and excitement.”

Stronger together: Booking Experts & Great Stay

The partnership between Booking Experts and Great Stay shows how technology and collaboration go hand in hand. With short lines of communication, shared ambitions and a clear focus on convenience for both guest and host, we’re building the future of the leisure industry – together.

“We hope to continue this journey together for many years to come.”

Curious what a Great Stay App can do for your accommodation?
Schedule a free online demo below – no strings attached.